Last Updated: 06 June 2022
What Information does Sparkinity Collect?
We collect information about your use of our Services. We also gather various types of personal information, as explained in more detail below.
Information You Provide to Us:
We receive and store any information you knowingly provide to us. If you create an account or place an order with us, we may collect personal information such as:
When you register as a Retailer with Sparkinity, we will collect your first and last name, email address, phone number, business address, website, store name, store address, years you have been in business, revenue, store type and projected sales figures.
If you place an order to purchase goods from Brands through Sparkinity, we will also collect information to facilitate that order, such as your shipping address, VAT number (or local equivalent), and payment information.
In some cases, we may request additional information to validate your business, such as photos of your store or your social media profiles. In some cases, we may request information such as your VAT number or local equivalent or financial or lease records to establish your account limits or extended terms such as Net 60.
When you register as a Brand with Sparkinity, we will collect your first and last name, brand name, website, address, phone number, and information about your brand such as the primary category of products you provide, the countries you operate in, and your social media profiles.
If you are accepted as a Brand for Sparkinity, we may ask for additional information to build out your profile such as your profile photo, wholesale pricing and order requirements, years you have been established, number of stores your products are stocked at, margins and if your products are sold on Amazon.
When you receive an order through Sparkinity, we will collect information to facilitate that order, such as your VAT number (or local equivalent), tax class (or local equivalent), and bank account information or other related information so we can pay you. Optionally, you may choose to provide information about your existing retail customers to refer to Sparkinity, such as their name, store name, email address, and telephone number.
Using the Services
When you browse and use our Services, we collect information about the items you browse, show interest in, and buy. Some of our Services allow you to create audio-visual content, which will be streamed live to other Sparkinity users. These Services will access the camera and/or microphone on your device and record your image and voice.
Communication with Us
We collect personal information from you when you communicate with us, for example when you request information about our services, contact our Support team, apply for a job, or register for our newsletter.
Surveys, Sweepstakes, and Contests
We may ask you to participate in optional surveys, where you may be asked to provide personal information.
Additionally, we may conduct sweepstakes or contests where you may be asked to provide personal information. This information may be used to contact you about the sweepstakes or contest, and for other promotional and marketing purposes, as permitted by law. Additionally, note that some jurisdictions require us to publicly share information about sweepstakes and contest winners.
Forums and Social Media
Our Services may provide forums, blogs, social media pages, or other channels where individuals may review purchases, talk about their experience using our Services, or “like” or “share” content to social media. Note that content provided for and posted in these channels, including by you, is public and that the processing of your information might be subject to the policies and notices of third parties that make such channels available.
Information Collected Automatically
Whenever you interact with our Services, we automatically receive and record information on our server logs from your browser or device, which may include your IP address, geolocation data, device identification, the type of browser and/or device you’re using to access our Services, and the page or feature you requested.
Sparkiniity uses strictly necessary, functional, performance and tracking cookies.
Strictly necessary cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
The functional cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Our performance cookies us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Our targeting cookies, web beacons, tags and scripts remember your browsing behaviour. This helps us in tailoring our website content to your interests and showing advertisements that fit your profile.
Please also refer to the section ‘Automatic Collection Technologies.’ for more information on how we use these technologies when providing our Services.
We may use analytics service providers, including Google Analytics, to collect information regarding visitors to our Services, such as their behaviour on our Services or information about their demographic. For more information about Google Analytics, see https://www.google.com/policies/privacy/partners/. To opt out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout.
Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services (including behavioural advertising services) that you do not wish such operators to track certain of your online activities over time and across different websites. At this time, we do not respond to nor honour Do-Not-Track signals from web browsers.
Information Collected from Third Parties
We may collect information about you through a referral program, such as when a Sparkinity Retailer or Brand refers one of their existing customers, leads, or partners to Sparkinity. If you have been referred to Sparkinity but wish to opt out of emails from us, please contact us as explained below.
If you access our Services through a third party or social networking site, we may collect information about you from that third-party application if that information has been made public via your privacy settings with that third party. For example, if you register for Sparkinity with Facebook, we may collect your name, profile ID, location, gender, profile picture, and list of your friends.
We may receive information about you from other sources, including to supplement the information we have collected about you. In some circumstances, we may receive payment performance information to evaluate your eligibility for extended payment terms (such as Net 60).
We may offer third-party integrations. If you choose to integrate third-party applications with Sparkinity, we will collect personal information as part of that integration. Because each third-party service you may choose to integrate collects different personal information, the detail on which information will be collected will be explained during the integration setup process. For more information on integrations, please contact us as described below.
How Does Sparkinity Use the Personal Information It Collects?
We use the information we collect about you for various business purposes as described below.
To provide you with our Services
Enter into a contract with you
Allow you to set up a user account and profile
Fulfil your requests for products and services
Allow you to create and share content with others
Communicate with you about your account and updates to our Services
Determine your order or account limits and eligibility for extended payment terms
Process applications, transactions, and payments
Allow you to register for events
Facilitate communications between you and other users
For our legitimate business interests
Enter into a contract with you
Analyse how you use the Services
Understand user interest and engagement on the Services
Engage in marketing or sales outreach
Provide customised content, offers, or Services, including marketing content via email, postal mail, social media, SMS, or other channels, subject to applicable laws
Research and develop Services
Improve and streamline our Services
Verify your identity and prevent fraud
Detect security incidents; protect against malicious, deceptive, fraudulent, or illegal activity
Ensure quality control
Debug to identify and repair errors
Enforce our Terms and policies
Audit or other compliance activities
To comply with our legal obligations
We retain and use your information in connection with potential legal claims, and for compliance, regulatory and auditing purposes. For example, we retain information where we are required by law, or if we are compelled to do so by a court order or regulatory body. Also, when you exercise any applicable legal rights you have to access, amend or delete your personal information, we may request identification and verification documents from you for the purpose of confirming your identity.
With your consent
Sparkinity may collect and use personal information based with your consent. You can revoke your consent at any time (either through our Services directly or by contacting us via email@example.com), though note that you might not be able to use any service or feature that requires collection or use of that personal information.
In exceptional cases we may further process your personal information to protect your vital interests or as further required for the public good.
De-Identified and Aggregated Information
We use personal information to create de-identified, aggregated information such as: information about demographics, de-identified location information, information about devices used to access our Services, and de-identified, aggregate information on transactions on our Services that help our users understand and optimise sales.
Automatic Collection Technologies
Our use of automatic collection technologies such as cookies, pixel tags, and local storage objects (together “Cookies”) fall into the following general categories:
Strictly Necessary: Technologies that allow you to access our Services and use our features, and tools that help us identify irregular site behaviour and prevent fraudulent activity or improve security.
Personalisation: Technologies that help us personalise advertising and content for you, such as by making inferences about your interests based on the content you interact with on our Services, which informs future selections of content or advertising.
Measurement: Technologies that collect information about your use of our Services, including measuring, understanding, and reporting on your usage of the Services.
Information Storage and Access: Technologies that store information or provide access to information that is already stored on your device, such as your shopping cart.
Content Selection, Delivery, and Reporting: Technologies that select and deliver content for you, and measure the effectiveness of that content, including information about what content was shown, how often or how long it was shown, when and where it was shown, and what actions, if any, you took on the content.
Ad Selection, Delivery, and Reporting: Technologies that select and deliver advertisements for you, and measure the effectiveness of those advertisements, including information about what advertisements were shown, how often or how long they were shown, when and where they were shown, and what actions, if any, you took on the advertisements.
APIs and SDKs
We may use third-party APIs and software development kits (“SDKs”), which may allow third parties to collect personal information about you for various purposes, such as to conduct analytics, verify your business when you register with Sparkinity as a Retailer or Brand, provide customised content, or otherwise streamline the Services. For more information about our use of APIs and SDKs, contact us as described below.
Will Sparkinity Share Any of Your Personal Information With Third Parties?
We do not sell your personal data to third parties.
We will only share it with third parties if this is necessary for us to perform specific obligations under our agreement with you, if we have a legal obligation or if you have given us your explicit consent.
We will enter into a data processing agreement with each company that processes your personal data on our behalf to ensure that this company adheres to at least the same level of security and confidentiality.
We may share information about you, including your financial history, with 3rd parties in order to evaluate your eligibility for extended payment terms (such as Net 60).
Sparkinity may share specific data of its users relating to such user’s identity and its activities on the platform with other users on the platform.
We may collect information about you through a referral program, such as when a Sparkinity Retailer or Brand refers one of their existing customers, leads, or partners to Sparkinity. If you have been referred to Sparkinitiy but wish to opt out of emails from us, please contact us as explained below.
As noted in the Terms of Service, we do not knowingly collect nor solicit personal information from anyone under the age of 18. If you are under 18, please do not attempt to register for the Services or send any personal information about yourself to us. If we learn that we have collected personal information from a child under age 18, we will delete that information as quickly as possible. If you believe that a child under 18 may have provided us with personal information, please contact us as described below.
Is Personal Information About Me Secure?
You must prevent unauthorised access to your account and personal information by selecting and protecting your password appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account.
We treat your Personal Data as private, confidential and we strive to ensure that Personal Data under our control, regardless of format, is protected and kept secure at all times. Please be aware, however, that no method of transmitting information over the Internet or of storing information is 100% secure. Accordingly, we cannot absolutely guarantee the protection of any information shared with us.
What Are Your Rights In Relation to Your Personal Data?
Since your personal data belongs to you, you also have rights in relation to your personal data:
Right to access, rectify and transfer. This means that we can give you an overview of all personal data that we are processing in relation to you and make any changes if it is not correct.
Right to object to further processing. This means that we will stop the processing of your personal data if we are processing your data on the basis of legitimate interest or your consent.
Right to erasure and restriction of processing. This means that we can delete any personal data of you if we no longer have a good reason to process it. You can also ask us to (temporarily) stop any use of your personal data if the use is unlawful or if there is a disagreement on the correctness of your personal data.
Please let us know you wish to invoke your rights, by sending an email to the address at the bottom of this policy. We may ask for additional information to verify your identity.
Sparkinity is a UK registered business and we intend and prefer to store all your personal data within relevant regulatory requirements. However, based on the subcontractors we use your data may be stored elsewhere. In that case we will make sure that this subcontractor uses an adequate level of protection of this data that is at least as good as the level we are required to have in compliance with UK laws and regulatory requirements.
We keep your Personal Data for as long as we have a valid and lawful reason to use it. After that we will destroy it or anonymize it so the data is no longer traceable back to you.
What if I have questions about this policy?
If you have any questions or suggestions regarding the way we deal with privacy and personal data, please let us know via firstname.lastname@example.org or by regular mail at:Sparkinity Limited
71-75 Shelton Street